Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.
In a bumper year for digital milestones, social media users have passed the 5 billion mark, increasing by 266 million over the past year. The typical social media user now spends 2 hours and 23 minutes per day on their social platforms of choice, with activities ranging from shopping to connecting, entertaining to looking for information about brands.
Internet users have climbed to 5.44 billion, equating to more than two-thirds of the world’s population. A quarter of a billion new social media users were added in the last year and video games have grown in popularity across all ages. Dive into more digital and social data in our Digital 2024 April Global Statshot Report.
There are now over 5.68 billion mobile phone users across the globe, equalling 70 percent of the world’s population. AI is booming, with ChatGPT being the most used AI tool, but are the headlines telling the full story? Dive into more digital and social data in our Digital 2024 July Global Statshot Report.
Digital 2024 Australia explores the country’s evolving digital and social landscape.
While traditional media usage is declining, the report shows strong growth in social, with TikTok users spending over 42 hours a month on the platform, underscoring the importance of leveraging social media to reach and engage with people.
This April, we will be running a week-long series of events where we’ll explore the key themes in the Digital 2024 report in more detail. Featuring perspectives from expert speakers, and hosted by our offices across the UK, Europe, Asia and North America, we’ll be discussing the shifts in the data, and the behaviors driving these changes.
In our first ever Global Digital Report podcast, our Global Chief Strategy Officer Mobbie Nazir and report author Simon Kemp discuss the data in Digital 2024 and the behaviours behind the numbers. Expect to find out which is the world’s ‘favourite’ social platform – and why, which social channels have experienced growth in the last year, and what exactly people are getting up to when they spend time online.
